Web designers are practitioners of web communication. The term web designer is a current day term originating from webmaster, a widely used term during the beginning of the internet. A webmaster has now been broken down into a team of individuals with specialties in their field. A webmaster can still succeed today, but their clientele is much more limited in size.
In the early days of the use of the term "webmaster" (a take-off on the term "postmaster", the administrator of an e-mail system), this role encompassed all aspects of planning, coding, production, and user interface. The webmaster may have many of the duties of an information architect, including ensuring site usability, user experience and menu taxonomy.1
A web designer is responsible for the entire presentation of a web site ranging from the site's appearance, the navigation, as well as the site structure and usability. Web sites today now require search engine optimization techniques in order to position a site well in a highly competitive market.
1 Source: Wikipedia.org
