Puppet or Professional?
Are designers simply hired because they know how to use the software or do clients actually look to designers for their professional expertise? Being in the visual communications field for over 15 years, I have worked on hundreds of projects, maybe even thousands, in all types of industries for all types of needs and goals. So I believe I have picked up a thing or two. Yet, even to this day, projects come through were I feel we are merely puppets with strings being pulled in different directions. Our value seems to be swept under the rug. I write this not as a rant, nor do I feel I should be put on a pedestal. I write this to encourage business owners, managers, or whomever is making the decision to hire a professional, to put trust in the professional and let them do what they do best. Trust me, the results will be even more rewarding.