
Darren Fox is a highly creative and multitalented web designer with extensive experience in internet marketing including organic search engine optimization and pay-per-click management. He has helped hundreds of small to midsize businesses nationwide and internationally establish successful marketing campaigns both online and through print. Darren is the creative guru behind Idea Web Design + Internet Marketing, Inc., a web design and internet marketing agency out of Chicago, Illinois.
Web designers are practitioners of web communication. The term web designer is a current day term originating from webmaster, a widely used term during the beginning of the internet. A webmaster has now been broken down into a team of individuals with specialties in their field. A webmaster can still succeed today, but their clientele is much more limited in size.
In the early days of the use of the term "webmaster" (a take-off on the term "postmaster", the administrator of an e-mail system), this role encompassed all aspects of planning, coding, production, and user interface. The web designer may have many of the duties of an information architect, including ensuring site usability, user experience and menu taxonomy.1
A web designer is responsible for the entire presentation of a web site ranging from the site's appearance, the navigation, as well as the site structure and usability. Web sites today now require search engine optimization techniques in order to position a site well in a highly competitive market.
1 Source: Wikipedia.org
Internet marketing is the marketing of products or services over the Internet. Internet marketing encompasses creative and technical aspects of the internet, including design, development, advertising and sales.
Internet marketing covers a vast area including:
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a web site' or 'promoting a web site'. Somewhere behind that web site is a real organization with real goals.
Internet marketing strategy includes all aspects of online advertising products, services, and web sites, including market research, email marketing, and direct sales.1
1 Source: Wikipedia.org